The trade show really helps us grow our customer base. We started exhibiting in 2021. Back then, our revenue was 300 million; by 2025, we had reached 1.1 billion. And I can say with certainty that it’s these trade shows that help us connect with buyers who come, see us, and take notice of us.

At our company, we try out many different lead generation channels: contextual advertising, email newsletters, various events, and magazine articles. But trade shows remain one of the best places to engage with a B2B audience: you can talk to buyers and clients in person to understand what they need. It’s really hard to find such a large concentration of the specific B2B audience your business needs all in one place right away.

Our goals at the trade show are to showcase our products to customers and negotiate supply agreements on favorable terms. Yesterday, we secured 30 orders. We participate twice a year.

We truly enjoyed the exhibition; the turnout was huge, we didn’t expect it ourselves. Our target audience is Maxidom, Svoi Dom, and everyone we wanted to meet came to see us on their own. We’re from the Caucasus ourselves, and at the exhibition we met our neighbors: Ingushetia, Ossetia, and Chechnya.

Our company’s goal is to enter the household chemicals industry and secure new business partners and opportunities. Today has been a very busy first day of the trade show—various companies from all corners of Russia, Belarus, and even Turkey have approached us to inquire about supplies.

Our company is the exclusive partner of an Iranian manufacturing holding company. Even though today is only the first day, we have already signed several contracts and participated in negotiations. Events like these allow us to find new distributors and partners, expand our network, and raise our company’s profile in the market.

In terms of results, yesterday was the best day in the history of all the toy trade shows I’ve ever participated in. The five staff members who were working here didn’t even sit down. No one could walk past our booth or our building sets. And we found partners here we never even imagined we could work with—retail stores, children’s stores, souvenir shops, and tourist shops.

It’s really great to see such a large booth showcasing automotive and household chemicals—and all those labels were produced by us, our printing house. The exhibition is awesome; I’ve been participating in it personally for several years now. It’s a very crowded exhibition; we didn’t have a single slow moment all day, and all five of our booth staff were kept busy.

We have a lot to offer, and we’re searching for partners at this trade show. We’re holding talks literally every day, including meetings with retailers, manufacturers, and regional companies.

This event is a wonderful opportunity for our company to introduce our potential customers to our new product categories and our new product lineup, which will be highly relevant. Today is the first day, and I’m seeing a large number of potential customers.

We are the largest manufacturer of artificial Christmas trees in Russia. We have a large number of wholesale partners, and we enjoy meeting with them at trade shows, as well as seeking out new ones. We are expanding our dealer network, working with retail chains, and participating in the trade show every year. It serves as a meeting place for our customers who work with us throughout Russia.